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persuasive vocab
due 11-16-12 pages 348-367 interactive
| Question | Answer |
|---|---|
| Persuasive | aims to bring about a change in people's attitudes or behaviors. |
| Persuasive Techniques | Ways authors use to convince an audience |
| Logical appeals | Present facts and evidence to support a claim or message |
| claim | a message |
| Emotional appeals | Ways to stir the feelings of an audience |
| Loaded Language | Words with either positive or negative connotations or suggested meanings |
| public service announcement | A noncommercial media or print advertisement that seeks to inform the public about a social issue, such as safety, health or education |
| logic | correct reasoning backed by solid reasons and evidence |
| logical fallacies | incorrect ways of thinking |
| faulty reasoning | flawed thinking |
| hasty generalizations | a conclusion drawn from too little evidence |
| over generalization | a broad conclusion using all-or-nothing words like every, always, and never |
| circular reasoning | reasons that say the same thing over and over again using different words |
| false cause | the assumptions that one event caused another because it occurred earlier in time |
| commercial advertisement | its purpose is to persuade consumers to buy a particular product and to make money for the company that sells the product |
| propaganda | the attempt to convince an audience to accept ideas without considering other viewpoints |
| propaganda techniques | examples are bandwagon, stereotype, name-calling, snob appeal, and endorsement |
| bandwagon appeal | takes advantage of people's desire to be part of a group or to be popular |
| stereotype | presents a narrow, fixed idea about all the members of a certain group |
| name-calling | the use of loaded words to create negative feelings about a person, group, or thing |
| snob appeal | sends the message that something is valuable because only "special" people appreciate it |
| endorsement | a recommendation make by someone who is well known but not necessarily an authority |