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2.08
Term | Definition |
---|---|
Benefit | an advantage consumers recive from using the prouct |
Feature | a fact about the product |
Feature-Benefit Selling | convince a customer to buy a product with benefit and feature |
Feature-Benefit chart | a list with all benefits and features |
Hidden benefit | advantage of product that is not known |
Obvious benefit | advantage of a product that is known |
Unique benefit | a exclusive benefit that a product and only that product has. |
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BETAsatchel
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