ZV-CDC-CustomerSer-2 Word Scramble
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| Term | Definition |
| Cross-selling | The practice of recommending additional products that complement a customer’s purchase. These can be operational necessities, such as batteries, or items that may contribute to a better or more complete experience for the customers. |
| Customers (or Consumers) | People who purchase goods or services from a business. |
| Customer Service | The help, information and recommendations that company representatives give to people who explore or buy its products and/or services. |
| Data Privacy | The processes involved to ensure that customers’ personal data that they have shared with a retailer or its employees, is kept private and not shared with others or with the public. |
| Demand | Customers’ need and/or willingness to buy a certain product or service. |
| Demographic Data | Quantifiable information used to help retailers determine customer behavior (e.g., household size, gender, age, income, education, occupation and place of residence.) |
| Digital Signage | Technology used to electronically display digital images, video, web pages and text. Retailers use digital signs to attract in-store customers to enhance their shopping experience. |
| Direct Competitors | Retailers that offer the same products or services with the goal of selling it to the same audience. An example is Apple’s iPhones; Samsung’s Galaxy - they are similar phones from different companies aimed at the same audience. |
| Direct Marketing | Marketing strategies aimed at specific customers, and its goal is to get the customer to take action, order a product online, buy an item via a social media site, visit a store or clip a coupon. Catalogs, loyalty program offerings and targeted emails are examples of Direct Marketing. |
| Discount Pricing | A pricing strategy in which coupons, rebates and other promotional markdowns are used to get customers to come and to buy products in the store. |
| Discrimination | The unfair treatment of someone less favorably than others based on race, color, religion, gender, gender identity, sexual orientation, pregnancy, national origin, age, disability, genetic information and retaliation. |
| Display or Fixture Locks, Cables, Chains and Alarms | Devices used to prevent theft of high-priced items. |
| Distribution Channel | A path through which a product travels from its creation to when it reaches the customer. |
| Ecommerce Fraud | A type of fraud that is committed in the context of online shopping or ecommerce retailing. Examples are Identity Fraud, Account Takeover, Loyalty Fraud, Return Fraud and Automated Fraud. |
| Economy Pricing | A pricing strategy that targets the most price-conscious shoppers. Under economy pricing, retailers minimize all costs associated with certain items in order to keep their prices low. |
| Electronic Article Surveillance (EAS) | Devices to prevent item theft that are embedded in tags that are attached, sewn in or inserted into packaging by the manufacturer or store employees. |
| Employee Discount Abuse | A type of employee fraud in which unauthorized people (usually friends and family) use or gain from a discount that the retailer provides to its employees as a benefit. |
| Employee Fraud | Criminal deception in some form by an employee, generally resulting in personal gain and a loss to the retailer. |
| Excess Inventory | When a retailer has too much merchandise in stock as a result of inaccurately estimating product demand. |
| Exchange | The action of swapping one purchased item for another one. |
| Fair Labor Standards (FLSA) | The FLSA establishes employment standards that companies are required to follow, such as giving breaks and meal periods to employees. |
| Family and Medical Leave Act (FMLA) | This act allows employees to take unpaid, job-protected leave for specified family and medical leave. |
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PyramidCDC
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