2.06 Vocab S&E Word Scramble
|
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.
Normal Size Small Size show me how
Normal Size Small Size show me how
| Term | Definition |
| Primary Data | Data Obtained for the first time and used specifically for the particular problem or issue under study |
| Secondary Data: | Data that has already been collected for some purpose other than the current study |
| Survey Method | A research technique in which information is gather from people through the use of surveys or questionnaires |
| Personal Interview | Involves questioning people face-to-face |
| Focus Group Interview | Involves eight to twelve people who are brought together to evaluate a product, design, or strategy under the direction of a skilled moderator |
| Telephone Interview | Interview over the phone that is quick, efficient, and inexpensive |
| Mail Survey | Survey sent via mail that is an inexpensive way to reach a large audience |
| Observation Method | A research technique in which the actions of people are watched and recorded |
| Reliability | Exists when a research technique produces nearly identical results in repeated trials |
| Validity | Exists when the questions asked measure what was intended to be measured |
| Yes/No Questions | Only gives two options and should only be used when asking for a response on one issue |
| Rating Scale Questions | Variety of Questions used such as very satisfied to very dissatisfied, or excellent to poor |
| Level of Agreement Questions | Used to assess attitudes or opinions. Ex: Strongly agree, agree, etc. |
| Mystery Shopper | A researcher who poses as a customer |
| Internet Survey | Has wide-open polls and anybody can answer the polls to get mass responses |
| 2.06 Objective | Understand data-collection methods to evaluate their appropriateness for the research problem/issue |
Created by:
ljtaylor43
Popular Business sets