Chapter 6 Word Scramble
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Term | Definition |
Consumer market | market consisting of all people who make purchases for personal use |
whoopies | well- heeled older persons; the 50-plus generation |
baby boomers | people born between the years of 1946 and 1964 |
Generation X | people born between the years of 1964 and 1980; also known as the baby bust generation |
baby boomlet | people born in the 1980's and early 1990's (this generation peaked in the 1991) |
disposable income | money left after taxes are taken out |
discretionary income | money left after paying for basic living expenses such as food, shelter, and clothing |
family life cycle | evolution of the family through traditional stages - single, newly married, full nest, empty nest, and sole survivor |
industrial market | market consisting of all customers who make purchases for business purpose; also called the business-to- business market |
derived demand | demand in one market that is based on demand in another; for example, demand in industrial market is based on demand for goods and services in the consumer market |
wholesalers | Businesses that obtain goods from manufactures and resell them to industrial users, other wholesalers and retailers |
retailers | businesses that buy goods from wholesalers or directly from manufactures and resell them to the final consumer |
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olongboat18
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