Desktop Publishing Terms
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| Guides used to align objects consistently | Ruler Guides
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| Guidelines used to ensure placement of logos, graphics and other objects | Grids
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| Preformatted layout which may contain a color scheme | Template
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| Guides that control the flow of text within columns | Column Guides
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| Publications that vary in size | Paper Size
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| An example of how the final document should look | Prototype
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| Print effect in which a color object or image appears to run off the edge of a page | Bleed
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| Descriptive text accompanying an image or chart | Caption
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| Circle or bubble enclosing copy in an illustration | Balloon
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| Illustrations and photographs used to convey meaning & add appeal | Art
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| Enlarged character at the beginning of a paragraph | Dropped Cap
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| Line which tells readers which page to refer to for the continuation of an article | Jumpline
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| Quotation taken directly from the body of the article | Pull Quote
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| Square box filled with information related to the main story | Sidebar
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| Horizontal or vertical lines that can be applied to paragraphs, text boxes and objects in a publication | Rules
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| Running text at the top and/or bottom of a document | Running Headlines/Footers
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| Symbol that indicates the end of an article or news item | Endmark
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| Text that is the opposite to what the reader is accustomed | Reverse Text
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| Semitransparent image in the background of printed material | Watermark
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| Container for text that can be placed and formatted independently of other text | Text Box
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| Includes items and formats common to every page | Master Page
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| One or more document sizes and layouts for a project | Format Considerations
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| Words positioned above a headline, usually as a lead in or teaser | Kicker
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| Placed between a headline and an article to provide a segue between the headline and the body of the article | Deck
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| Banner on the front of a document that identifies the publication | Nameplate
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| Contains the name of the publisher and may include staff names on page 2 | Masthead
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| List of contents of a publication | Table of Contents
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| To plan out in systematic, usally graphic form | Design
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| Five elements of design | Lines, Shape, Mass, Texture, Color
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