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Desktop Publishing Terms

Guides used to align objects consistently Ruler Guides
Guidelines used to ensure placement of logos, graphics and other objects Grids
Preformatted layout which may contain a color scheme Template
Guides that control the flow of text within columns Column Guides
Publications that vary in size Paper Size
An example of how the final document should look Prototype
Print effect in which a color object or image appears to run off the edge of a page Bleed
Descriptive text accompanying an image or chart Caption
Circle or bubble enclosing copy in an illustration Balloon
Illustrations and photographs used to convey meaning & add appeal Art
Enlarged character at the beginning of a paragraph Dropped Cap
Line which tells readers which page to refer to for the continuation of an article Jumpline
Quotation taken directly from the body of the article Pull Quote
Square box filled with information related to the main story Sidebar
Horizontal or vertical lines that can be applied to paragraphs, text boxes and objects in a publication Rules
Running text at the top and/or bottom of a document Running Headlines/Footers
Symbol that indicates the end of an article or news item Endmark
Text that is the opposite to what the reader is accustomed Reverse Text
Semitransparent image in the background of printed material Watermark
Container for text that can be placed and formatted independently of other text Text Box
Includes items and formats common to every page Master Page
One or more document sizes and layouts for a project Format Considerations
Words positioned above a headline, usually as a lead in or teaser Kicker
Placed between a headline and an article to provide a segue between the headline and the body of the article Deck
Banner on the front of a document that identifies the publication Nameplate
Contains the name of the publisher and may include staff names on page 2 Masthead
List of contents of a publication Table of Contents
To plan out in systematic, usally graphic form Design
Five elements of design Lines, Shape, Mass, Texture, Color
Created by: mmediapb