Strategy#6
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| What does have a dominant design gives us | show 🗑
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| What are 3 question while entering a new market for diversification | show 🗑
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| What are 3 motives for diversification | show 🗑
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| What are 5 types of synergie | show 🗑
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| show | 1,Tangible resources (Magenta-research labs, sales forces,..)
2,Intangible resources (Starbucks-reputation, brand,..)
3,Organizational capabilities (market analysis, PR,..)
4,Demand-sides EOS (when customer can buy on product at one provider)
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| What is Parenting advantage (2) | show 🗑
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| show | 1,reverse U curve
2,balanced diversification is optimal .. too low diversification & too much are both bad
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| What is better related diversification or unrelated diversification (2) | show 🗑
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| What is the name of "attractiviness test, cost-of-entry-test, better-off test" | show 🗑
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| show | 1,Managing the corporate protfolio
2,Managing linkages across businesses
3,Managing individual businesses
4,Managing change
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| What are two main question when managing the corporate portfolio | show 🗑
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| show | 1, THe GE/McKinsey Matrix (Industry Atractiviness x Competitive Strengh of Business unit)
2,BSG´s rowth-Share Matrix
3,The Ashridge Portfolio Display (parenting effects)
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| What are strategies of GE/McKinsey Matrix (3) | show 🗑
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| show | 1,Dimesion (high x low) .. Potential for the parent to add value to the business
2,Potential for value destriction, while misfit of the business
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| show | 1,Common corporate service
2,Transferring & sharing resources and capabilities
3,Coordination throught the corporate HQ
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| show | 1,Theory= because of learning curve or economy of scale we save money
2,Reality=there are no benefits, cause HQ have week incentives for corporate stuff to meet the needs of the business
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| show | Problem= HQs serve two different purpose leadership & cont-rolling, as well as providing support & service
Solution=Seperating HQ intro a corporate management unit & a shared service organization
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Created by:
semester1.IBWL
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