2.06 Vocab for Sports and Entertainment Marketing
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| Primary Data | show 🗑
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| Secondary Data: | show 🗑
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| Survey Method | show 🗑
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| Personal Interview | show 🗑
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| Focus Group Interview | show 🗑
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| show | Interview over the phone that is quick, efficient, and inexpensive
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| show | Survey sent via mail that is an inexpensive way to reach a large audience
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| show | A research technique in which the actions of people are watched and recorded
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| Reliability | show 🗑
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| show | Exists when the questions asked measure what was intended to be measured
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| show | Only gives two options and should only be used when asking for a response on one issue
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| Rating Scale Questions | show 🗑
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| show | Used to assess attitudes or opinions. Ex: Strongly agree, agree, etc.
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| show | A researcher who poses as a customer
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| show | Has wide-open polls and anybody can answer the polls to get mass responses
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| show | Understand data-collection methods to evaluate their appropriateness for the research problem/issue
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Review the information in the table. When you are ready to quiz yourself you can hide individual columns or the entire table. Then you can click on the empty cells to reveal the answer. Try to recall what will be displayed before clicking the empty cell.
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If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
To hide a column, click on the column name.
To hide the entire table, click on the "Hide All" button.
You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
If you know all the data on any row, you can temporarily remove it by tapping the trash can to the right of the row.
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