RMA lecture 7
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
Help!
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| What are the disadvantages of face-to-face surveys? | Time-consuming, labour-intensive, social desirability, will not work for sensitive topics.
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| What are the disadvantages of telephone surveys? | Time-consuming, labour-intensive, social desirability, will not work for sensitive topics, hanging up, difficulty in participation
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| What are the disadvantages of written questionnaires? | Social desirability bias, difficulty in participation, anonymity can be an issue
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| What are some of the challenges to measurement? | Participant reactivity, biases and expectations, composite scores, score sensitivity, lack of awareness of important psychometric information
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| What are the different types of response bias? | Acquiescence bias, extreme and moderate responding, social desirability, malingering and careless or random responding
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| What is the definition of acquiescence bias? | Individual agrees/disagrees with statements without regard for the meaning of those statements
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| How do you detect acquiescence bias? | Use reverse-coded questions.
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| What is extreme/moderate reporting? | Participants always use/avoid extremities in answering the questions.
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| What happens if acquiescence bias is not accounted for? | Distracts from the research question, creates correlations etc when there is none
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| Why does acquiescence bias happen? | 1) Items might be too complex 2) Testing situation might be distracting. As a result, people are too cognitively occupied, and so respond by saying yes/no to every question.
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| When should we pay attention to extreme/moderate reporting? | 1) People with identical construct levels differ in their tendency to use extreme and moderate options
2) People with different construct levels do not differ in their willingness to use extreme and moderate options
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| Why is accounting for extreme/moderate reporting important? | It can obscure true differences among respondent’s construct levels.
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| Why is accounting for social desirability important? | It can create artificial relationships between measures.
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| What is careless or random reporting? | A respondent might complete the test by simply “cycling through” the response scale.
They might also respond randomly.
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| What is malingering? | Faking answers by answering disingenuously etc
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| What are the three strategies mentioned by FUrr and Bacharach (2013) to cope with these problems? | Managing testing context, managing test content or scoring, and specialised tests
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| How do we manage testing context? | Minimising fatigue, stress, distractions and frustration.
1) Keeping tests less than 1 hour
2) Few distractions
3) Tell them that false responding can be detected
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| How do we manage test content? |
1) Simple, straightforward items - frustation
2) Neutral socdes items
3) Forced choice equally desirable qns but reduced sense
3) Use balanced scales
4) Validity scales - L-scale - remove, control or use data
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| How are specialized tests used to detect bias and inervene? | Researcher can intervene by controlling for detected bias
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You may also shuffle the rows of the table by clicking on the "Shuffle" button.
Or sort by any of the columns using the down arrow next to any column heading.
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