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Web Design Principles and Guidelines

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Term
Definition
web design   The concept of planning, creating, and maintaining websites.  
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shape   Element of design responsible for the creation of boundaries in design.  
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texture   Element of design that provides a feeling of a surface beneath.  
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direction   Element of design responsible for lending movement or motion.  
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intuitive   Having a simple to understand structure, free from cognitive load.  
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visual hierarchy   Order or sequence in which our eye moves and perceives the things it sees.  
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size hierarchy   Where the most important content or image is largest on a webpage and others are gradually smaller.  
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accessibility   Text must be legible, colors not harsh, background not overpowering, and easy for all users.  
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typeface accessibility   Selecting a font type and size readable to all and not too fancy.  
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color accessibility   Color scheme and contrast that have harmony and balance.  
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Hick's law   Law that states: With every additional choice increases the time required to make a decision (reduce options).  
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Fitt's law   Law that states: Time needed to move to a target is dependent upon the size of the target as well as the distance to the target (make buttons easy to reach).  
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communication   Providing written information, images, infographics, and audio/video or other media.  
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organize   Provide a clear and consistent layout or structure that is divided and consistent.  
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economize   Achieving more by utilizing less; deliver the most information by with less visual elements--free of clutter with high degree of clarity.  
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grid-based layout   Dividing content into columns, boxes, and different sections.  
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F-pattern design   Design a webpage that complements that natural reading behavior of visitors (up and over)  
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conventional designs   "Tried and true" designs that add a hint of trust, reliability, and brand credibility.  
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TETO   Test early and test often  
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