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1.02 Graphic Design

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Question
Answer
Graphic   Illustrations and photographs used to convey meaning and add appeal  
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Bleed   A print effect in which a color or an object appears to run off the edge of a page  
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Caption   Brief descriptive text, usually placed near an image  
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Dropped cap   An enlarged character at the beginning of a paragraph  
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Pull quote   Quotation taken directly from the body of the article  
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Sidebar   Smaller, self-contained story alongside a larger story  
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End mark   A symbol used to indicate the end of an article or news item•  
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Nameplate   banner on the front of a document  
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Main Heading   title of the article, usually set in a larger font  
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Subheading   subtitles  
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Byline   Gives credit to the author or contributor of photo or article  
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Kicker   words positioned above a headline, usually as a lead in or teaser  
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Deck   placed between a headline and an article to provide a segue between the headline and the body of the article  
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Body   The bulk of the publication  
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Jumpline   Tells readers which page to refer to for the continuation of an article  
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Running header/footer   Running text at the top and/or bottom of a document.  
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Template   A standard pr•omutted layout which may contain a color Scheme, font scheme, pictures, and preset margins  
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The Grid System   organizing content on a page, using any combination of margins, guides, rows and columns.  
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Margin guides   non-printing lines that indicate the space between the edge of the page and the document contents  
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Column guides   non-printing lines that control the flow of text within columns  
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Gutter   space between columns  
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Ruler guides   non-printing lines used to precisely align objects  
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Page size   varies according to publication or digital device.  
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Master page   includes items and formats common to every page; used to maintain layout consistency  
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Prototype   (also called a "comp" or "mockup") an example of how the final document should appear, often used to show clients in the early stages of design  
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Business Card   small card printed with ones name, professional occupation, company position, business address, and other contact information  
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Letterhead   a printed heading on stationery stating a person's or organization's name and address  
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Flyer   a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes  
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Brochure   informational pamphlet usually folded into sections  
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Newsletter   a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events  
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Advertisement   a notice or announcement in a public medium promoting a product, service, or event  
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Magazine Layout   the arrangement of graphics and copy in a magazine  
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Infographic   graphical representation of information or data intended to present complex information quickly and clearly  
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