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1.02 Graphic Design
| Question | Answer |
|---|---|
| Graphic | Illustrations and photographs used to convey meaning and add appeal |
| Bleed | A print effect in which a color or an object appears to run off the edge of a page |
| Caption | Brief descriptive text, usually placed near an image |
| Dropped cap | An enlarged character at the beginning of a paragraph |
| Pull quote | Quotation taken directly from the body of the article |
| Sidebar | Smaller, self-contained story alongside a larger story |
| End mark | A symbol used to indicate the end of an article or news item• |
| Nameplate | banner on the front of a document |
| Main Heading | title of the article, usually set in a larger font |
| Subheading | subtitles |
| Byline | Gives credit to the author or contributor of photo or article |
| Kicker | words positioned above a headline, usually as a lead in or teaser |
| Deck | placed between a headline and an article to provide a segue between the headline and the body of the article |
| Body | The bulk of the publication |
| Jumpline | Tells readers which page to refer to for the continuation of an article |
| Running header/footer | Running text at the top and/or bottom of a document. |
| Template | A standard pr•omutted layout which may contain a color Scheme, font scheme, pictures, and preset margins |
| The Grid System | organizing content on a page, using any combination of margins, guides, rows and columns. |
| Margin guides | non-printing lines that indicate the space between the edge of the page and the document contents |
| Column guides | non-printing lines that control the flow of text within columns |
| Gutter | space between columns |
| Ruler guides | non-printing lines used to precisely align objects |
| Page size | varies according to publication or digital device. |
| Master page | includes items and formats common to every page; used to maintain layout consistency |
| Prototype | (also called a "comp" or "mockup") an example of how the final document should appear, often used to show clients in the early stages of design |
| Business Card | small card printed with ones name, professional occupation, company position, business address, and other contact information |
| Letterhead | a printed heading on stationery stating a person's or organization's name and address |
| Flyer | a one-page document posted for public viewing; can be used to advertise a one-time event or for informational purposes |
| Brochure | informational pamphlet usually folded into sections |
| Newsletter | a bulletin issued periodically to the members of a society, business, or organization; usually outlines news and current events |
| Advertisement | a notice or announcement in a public medium promoting a product, service, or event |
| Magazine Layout | the arrangement of graphics and copy in a magazine |
| Infographic | graphical representation of information or data intended to present complex information quickly and clearly |
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