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Chapter 11 Vocab Terms

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Term
Definition
Political Socialization   The process through which individuals acquire their political beliefs and values  
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Public Opinion   What the public thinks about a particular issue or set of issues at any point in time  
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Public Opinion Polls   Interviews or surveys with samples of citizens that are used to estimate the feelings and beliefs of the entire population  
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Straw Polls   Unscientific surveys used to gauge public opinions on a variety of issues and policies  
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Random Sampling   A method of poll selection that gives each person in a group the same chance of being selected  
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Stratified Sampling   A variation of random sampling; census data are used to divide the country into four sampling regions. Sets of countries and standard metropolitan statistical areas are then randomly selected proportion to the total national population.  
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Push Polls   Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against the candidate.  
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Tracking Polls   Continuous surveys that enable a campaign to chart its daily rise or fall in support  
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Exit Polls   Polls conducted at selected polling places on Election Day  
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Sampling Error or Margin of Error   A measure of the accuracy of a public opinion poll  
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Political Ideology   The coherent set of values and beliefs about the purpose and scope of government held by groups and individuals  
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