vocab words
Quiz yourself by thinking what should be in
each of the black spaces below before clicking
on it to display the answer.
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| un annonceur | advertiser
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| un appui | (visual) support
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| un atout | (extra) advantage
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| un but | goal
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| un chef-d'oevre | work of art/ masterpiece
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| un choc | shock
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| un choix | choice
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| un cliché | cliché
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| un clip publicitaire | jingle
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| un concours | contest
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| un concurrent | competitor
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| un consommateur | consumer
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| un découpage | cut-out
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| un dessinateur | designer
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| un échantillon | sample
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| un emballage | wrapping
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| un énoncé | statement
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| un essai | attempt
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| un étalage | display
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| un exemplaire | copy
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| un fabricant | manufacturer
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| un illustrateur | illustrator
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| un jeu de mots | pun (play on words)
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| un lancement | launching
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| un marché | market
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| un marché-cible | target market
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| le marketing | marketing
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| un message publicitaire | advertisment
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| un mode de vie | lifestyle
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| un oeil critique | critical eye
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| un organisme | organization
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| un panneau | billboard
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| un placement | placement (order)
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| un pouvoir | power
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| un produit | product
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| un rabais | reduction in price
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| le remue-meninges | brainstorming
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| un résultat | result
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| un reve | dream
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| un sens | sense
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| un stéréotype | stereotype
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| le texte | advertising copy
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| une agence de publicité | advertising agency
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| une annonce | advertisment
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| une attente | expectation
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| une campagne | campaign
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| une cible | target
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| une clientele | customers
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| une concurrence | competition
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| une concurrente | competitor
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| une consommatrice | consumer
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| une dessinatrice | designer
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| une enterprise | enterprise (business)
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| une étiquette | tag (label)
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| la fiabilité | reliability
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| une habitude | habit
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| une idée-clé | main idea (key)
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| une illustratrice | illustrator
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| une manchette | title (headline)
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| une maquette | mock-up (model)
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| une marque | brand
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| une marque déposée | trade mark
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| une oevre | piece of work
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| une offre | offer
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| la persuasion | persuasion
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| la presse | press (print media)
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| une promotion | promotion
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| la redaction | editorial department
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| la sensibilité | sensitivity
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| une trendance | trend
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| adatpter | to adapt
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| s'adresser à | to adress
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| afficher | to post
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| ajouter | to add
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| s'attendre à | to expect
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| attirer | to attract
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| se charger de | to be responsible for
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| choquer | to shock
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| commanditer | to sponser
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| comporter | to include
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| convaincre | to convince
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| coordonner | to coordinate
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| coûter | to cost
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| décerner | to award
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| découper | to cut out
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| déjouer | to outsmart
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| dessiner | to draw
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| developper | to develop
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| diffuser | to broadcast
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| discuter de | to disscuss
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| emballer | to wrap
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| établir | to establish
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| étaler | to display
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| éviter | to avoid
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| exploiter | to exploit
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| fabriquer | to manufacture
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| fournir | to supply
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| garantir | to garantee
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| illustrer | to illustrate
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| lancer | to launch
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| mériter | to deserve
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| modifier | to modify
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| offenser | to offend
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| offrir | to offer
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| placer | to place
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| pousser | to push (shove)
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| produire | to produce
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| promouvoir | to promote
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| résulter | to result
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| rêver | to dream
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| réviser | to revise
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| satisfaire | to satisfy
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| stéréotyper | to stereotype
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| valoir | to be worth
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| attirant(e) | attractive
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| attrayant(e) | appealing
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| avant-gardiste | on the leading edge
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| banal(e) | ordinary
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| branché(e) | with it
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| brillant(e) | brilliant
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| chargé(e) de | responsible for
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| choquant(e) | shocking
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| choqué(e) | shocked
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| concurrentiel(le) | competitive
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| créateur, créatrice | creative
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| destiné(e) | intended for
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| diffusé(e) | broadcast
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| exagéré(e) | exaggerated
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| fiable | reliable
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| génial(e) | brilliant, tremendous
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| gratuit(e) | free (of charge)
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| humoristique | humorous
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| imaginatif, imaginative | imaginative
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| informatif, informative | informative
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| mensonger, mensongère | untrue, false
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| négatif, négative | negative
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| persuasif, persuasive | persuasive
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| positif, postitive | positive
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| promotionnel(le) | promotional
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| puissant(e) | powerful
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| à but non lucratif | non profit
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| au premier jet | at first look
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| comment peut-on déjouer la concurrence? | how can we outsmart the competition?
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| ça vaut le coup! | it's worthwhile!
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| ça ne vaut pas le peine | it's not worth it.
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| écrire en lettres moulées | to print
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| faire de la publicité | to advertise
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| jeter un coup d'oeil sur | to glance at, to look over
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| mettre en valeur | to show off
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| par satellite | by satellite
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| réaliser un rêve | to make a dream come true
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