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Unit 3 french

vocab words

TermDefinition
un annonceur advertiser
un appui (visual) support
un atout (extra) advantage
un but goal
un chef-d'oevre work of art/ masterpiece
un choc shock
un choix choice
un cliché cliché
un clip publicitaire jingle
un concours contest
un concurrent competitor
un consommateur consumer
un découpage cut-out
un dessinateur designer
un échantillon sample
un emballage wrapping
un énoncé statement
un essai attempt
un étalage display
un exemplaire copy
un fabricant manufacturer
un illustrateur illustrator
un jeu de mots pun (play on words)
un lancement launching
un marché market
un marché-cible target market
le marketing marketing
un message publicitaire advertisment
un mode de vie lifestyle
un oeil critique critical eye
un organisme organization
un panneau billboard
un placement placement (order)
un pouvoir power
un produit product
un rabais reduction in price
le remue-meninges brainstorming
un résultat result
un reve dream
un sens sense
un stéréotype stereotype
le texte advertising copy
une agence de publicité advertising agency
une annonce advertisment
une attente expectation
une campagne campaign
une cible target
une clientele customers
une concurrence competition
une concurrente competitor
une consommatrice consumer
une dessinatrice designer
une enterprise enterprise (business)
une étiquette tag (label)
la fiabilité reliability
une habitude habit
une idée-clé main idea (key)
une illustratrice illustrator
une manchette title (headline)
une maquette mock-up (model)
une marque brand
une marque déposée trade mark
une oevre piece of work
une offre offer
la persuasion persuasion
la presse press (print media)
une promotion promotion
la redaction editorial department
la sensibilité sensitivity
une trendance trend
adatpter to adapt
s'adresser à to adress
afficher to post
ajouter to add
s'attendre à to expect
attirer to attract
se charger de to be responsible for
choquer to shock
commanditer to sponser
comporter to include
convaincre to convince
coordonner to coordinate
coûter to cost
décerner to award
découper to cut out
déjouer to outsmart
dessiner to draw
developper to develop
diffuser to broadcast
discuter de to disscuss
emballer to wrap
établir to establish
étaler to display
éviter to avoid
exploiter to exploit
fabriquer to manufacture
fournir to supply
garantir to garantee
illustrer to illustrate
lancer to launch
mériter to deserve
modifier to modify
offenser to offend
offrir to offer
placer to place
pousser to push (shove)
produire to produce
promouvoir to promote
résulter to result
rêver to dream
réviser to revise
satisfaire to satisfy
stéréotyper to stereotype
valoir to be worth
attirant(e) attractive
attrayant(e) appealing
avant-gardiste on the leading edge
banal(e) ordinary
branché(e) with it
brillant(e) brilliant
chargé(e) de responsible for
choquant(e) shocking
choqué(e) shocked
concurrentiel(le) competitive
créateur, créatrice creative
destiné(e) intended for
diffusé(e) broadcast
exagéré(e) exaggerated
fiable reliable
génial(e) brilliant, tremendous
gratuit(e) free (of charge)
humoristique humorous
imaginatif, imaginative imaginative
informatif, informative informative
mensonger, mensongère untrue, false
négatif, négative negative
persuasif, persuasive persuasive
positif, postitive positive
promotionnel(le) promotional
puissant(e) powerful
à but non lucratif non profit
au premier jet at first look
comment peut-on déjouer la concurrence? how can we outsmart the competition?
ça vaut le coup! it's worthwhile!
ça ne vaut pas le peine it's not worth it.
écrire en lettres moulées to print
faire de la publicité to advertise
jeter un coup d'oeil sur to glance at, to look over
mettre en valeur to show off
par satellite by satellite
réaliser un rêve to make a dream come true
Created by: ghilton