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Unit 3 french
vocab words
| Term | Definition |
|---|---|
| un annonceur | advertiser |
| un appui | (visual) support |
| un atout | (extra) advantage |
| un but | goal |
| un chef-d'oevre | work of art/ masterpiece |
| un choc | shock |
| un choix | choice |
| un cliché | cliché |
| un clip publicitaire | jingle |
| un concours | contest |
| un concurrent | competitor |
| un consommateur | consumer |
| un découpage | cut-out |
| un dessinateur | designer |
| un échantillon | sample |
| un emballage | wrapping |
| un énoncé | statement |
| un essai | attempt |
| un étalage | display |
| un exemplaire | copy |
| un fabricant | manufacturer |
| un illustrateur | illustrator |
| un jeu de mots | pun (play on words) |
| un lancement | launching |
| un marché | market |
| un marché-cible | target market |
| le marketing | marketing |
| un message publicitaire | advertisment |
| un mode de vie | lifestyle |
| un oeil critique | critical eye |
| un organisme | organization |
| un panneau | billboard |
| un placement | placement (order) |
| un pouvoir | power |
| un produit | product |
| un rabais | reduction in price |
| le remue-meninges | brainstorming |
| un résultat | result |
| un reve | dream |
| un sens | sense |
| un stéréotype | stereotype |
| le texte | advertising copy |
| une agence de publicité | advertising agency |
| une annonce | advertisment |
| une attente | expectation |
| une campagne | campaign |
| une cible | target |
| une clientele | customers |
| une concurrence | competition |
| une concurrente | competitor |
| une consommatrice | consumer |
| une dessinatrice | designer |
| une enterprise | enterprise (business) |
| une étiquette | tag (label) |
| la fiabilité | reliability |
| une habitude | habit |
| une idée-clé | main idea (key) |
| une illustratrice | illustrator |
| une manchette | title (headline) |
| une maquette | mock-up (model) |
| une marque | brand |
| une marque déposée | trade mark |
| une oevre | piece of work |
| une offre | offer |
| la persuasion | persuasion |
| la presse | press (print media) |
| une promotion | promotion |
| la redaction | editorial department |
| la sensibilité | sensitivity |
| une trendance | trend |
| adatpter | to adapt |
| s'adresser à | to adress |
| afficher | to post |
| ajouter | to add |
| s'attendre à | to expect |
| attirer | to attract |
| se charger de | to be responsible for |
| choquer | to shock |
| commanditer | to sponser |
| comporter | to include |
| convaincre | to convince |
| coordonner | to coordinate |
| coûter | to cost |
| décerner | to award |
| découper | to cut out |
| déjouer | to outsmart |
| dessiner | to draw |
| developper | to develop |
| diffuser | to broadcast |
| discuter de | to disscuss |
| emballer | to wrap |
| établir | to establish |
| étaler | to display |
| éviter | to avoid |
| exploiter | to exploit |
| fabriquer | to manufacture |
| fournir | to supply |
| garantir | to garantee |
| illustrer | to illustrate |
| lancer | to launch |
| mériter | to deserve |
| modifier | to modify |
| offenser | to offend |
| offrir | to offer |
| placer | to place |
| pousser | to push (shove) |
| produire | to produce |
| promouvoir | to promote |
| résulter | to result |
| rêver | to dream |
| réviser | to revise |
| satisfaire | to satisfy |
| stéréotyper | to stereotype |
| valoir | to be worth |
| attirant(e) | attractive |
| attrayant(e) | appealing |
| avant-gardiste | on the leading edge |
| banal(e) | ordinary |
| branché(e) | with it |
| brillant(e) | brilliant |
| chargé(e) de | responsible for |
| choquant(e) | shocking |
| choqué(e) | shocked |
| concurrentiel(le) | competitive |
| créateur, créatrice | creative |
| destiné(e) | intended for |
| diffusé(e) | broadcast |
| exagéré(e) | exaggerated |
| fiable | reliable |
| génial(e) | brilliant, tremendous |
| gratuit(e) | free (of charge) |
| humoristique | humorous |
| imaginatif, imaginative | imaginative |
| informatif, informative | informative |
| mensonger, mensongère | untrue, false |
| négatif, négative | negative |
| persuasif, persuasive | persuasive |
| positif, postitive | positive |
| promotionnel(le) | promotional |
| puissant(e) | powerful |
| à but non lucratif | non profit |
| au premier jet | at first look |
| comment peut-on déjouer la concurrence? | how can we outsmart the competition? |
| ça vaut le coup! | it's worthwhile! |
| ça ne vaut pas le peine | it's not worth it. |
| écrire en lettres moulées | to print |
| faire de la publicité | to advertise |
| jeter un coup d'oeil sur | to glance at, to look over |
| mettre en valeur | to show off |
| par satellite | by satellite |
| réaliser un rêve | to make a dream come true |
Created by:
ghilton
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