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Key Terms for CSA ES 2.00

Quiz yourself by thinking what should be in each of the black spaces below before clicking on it to display the answer.
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Term
Definition
Graphics don't overpower text.   Balance  
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Page is not too heavy on one side or the other.   Balance  
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Distance between elements on a page.   Proximity  
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Demonstrates a relationship or a lack of relationship between elements.   Unity  
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Justification of elements   Alignment  
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Items related aligned the same to emphasize their relationship to each other   Alignment  
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A consistent pattern of font and color schemes and graphic types.   Repetition.  
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Repeating fonts, color schemes or graphics   Consistency  
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All headings are keyed in 14 point Arial font and the body is keyed in 12 point Times New Roman font   Repetition  
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All the text is in the same font type/style.   Consistency  
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Graphics used all relate to the topic of the publication.   Consistency  
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The use of color and size to emphiasize the most important elements on a page.   Contrast  
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Use black font on a light pink colored page   Contrast  
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Use white font on black paper   Contrast  
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Use light gray on dark blue.   Contrast  
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Blank or negative space on a page.   White Space  
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Used to give the reader's eyes a break   White Space  
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Used to focus the reader's attention on important details.   White space.  
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