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CSA Design Principle

Key Terms for CSA ES 2.00

Graphics don't overpower text. Balance
Page is not too heavy on one side or the other. Balance
Distance between elements on a page. Proximity
Demonstrates a relationship or a lack of relationship between elements. Unity
Justification of elements Alignment
Items related aligned the same to emphasize their relationship to each other Alignment
A consistent pattern of font and color schemes and graphic types. Repetition.
Repeating fonts, color schemes or graphics Consistency
All headings are keyed in 14 point Arial font and the body is keyed in 12 point Times New Roman font Repetition
All the text is in the same font type/style. Consistency
Graphics used all relate to the topic of the publication. Consistency
The use of color and size to emphiasize the most important elements on a page. Contrast
Use black font on a light pink colored page Contrast
Use white font on black paper Contrast
Use light gray on dark blue. Contrast
Blank or negative space on a page. White Space
Used to give the reader's eyes a break White Space
Used to focus the reader's attention on important details. White space.
Created by: psh325a