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CSA Design Principle
Key Terms for CSA ES 2.00
| Term | Definition |
|---|---|
| Graphics don't overpower text. | Balance |
| Page is not too heavy on one side or the other. | Balance |
| Distance between elements on a page. | Proximity |
| Demonstrates a relationship or a lack of relationship between elements. | Unity |
| Justification of elements | Alignment |
| Items related aligned the same to emphasize their relationship to each other | Alignment |
| A consistent pattern of font and color schemes and graphic types. | Repetition. |
| Repeating fonts, color schemes or graphics | Consistency |
| All headings are keyed in 14 point Arial font and the body is keyed in 12 point Times New Roman font | Repetition |
| All the text is in the same font type/style. | Consistency |
| Graphics used all relate to the topic of the publication. | Consistency |
| The use of color and size to emphiasize the most important elements on a page. | Contrast |
| Use black font on a light pink colored page | Contrast |
| Use white font on black paper | Contrast |
| Use light gray on dark blue. | Contrast |
| Blank or negative space on a page. | White Space |
| Used to give the reader's eyes a break | White Space |
| Used to focus the reader's attention on important details. | White space. |
Created by:
psh325a
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