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Adobe Certification Vocabulary

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Words
Definitions
Framing   Technique of drawing attention to the subject of your image by blocking other parts of the image with something in the scene or using elements in the photo to draw attention to the focus.  
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Angle of view   Angle form which a photo is taken  
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Rule of thirds   Dividing the frame into 9 squares and strategically placing objects on one of the four points.  
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Close-ups   Taking pictures zoomed at the subject  
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Tone   The brightness and contrast (Light and shadow)  
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Sharpness   The focus of your picture  
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Balance   The image is settled, or the image is well organized by having elements framed correctly.  
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High dynamic range imaging (HDR)   Set of techniques that allow a greater dynamic range between the lightest and darkest areas  
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Logo   Picture that identifies others with a specific company  
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Color wheel   A circle with different colored sectors to show the relationship between colors.  
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Hue   Color or shade of a color  
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Saturation   Amount of color present, the vividness of a color  
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Chroma   Intensity of a distinctive hue; saturation of a color.  
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Tint   Shade of a color  
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tone   Amount of lightness and darkness present in an image  
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Shade   Creating areas void of color  
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Brightness   Level of light  
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RGB   Color scheme used for digital images, colors made by combining red, green, and blue.  
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CMYK   Color scheme used for printed images, colors made by combining cyan, magenta, yellow, and black.  
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Color gamut   Refers to a subset of colors used ro represent a certain subject. A swatch including different tones and tints of the hues.  
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Color profiles   Computer generated information about the printing specification which is used to set up the printing press prior to printing. In digital printing the printer will do it automatically.  
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Color management   Selecting the appropriate color scheme and staying in the gamut of those colors.  
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File format   Defines the type of images and compression  
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Resolution   The amount of pixels present  
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Optimize   Careful balance of resolution, color, and size that produces good images  
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Review   Act of proofing your work  
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Redesign   Re-working areas that need it  
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Vector   Pixels determined by algorithims  
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Bitmap   Pixels are stored in a grid. there is NO compression, good for print.  
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Raster   Pixels are stored in a grid. Most types are compressed.  
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Proximity   Group related items together. ove them physically close to each-other so the related items are seen as the cohesive group rather than a bunch of unrelated bits.  
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Grouping   Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements.  
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Balance   Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements.  
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Alighment   Defines left/right/top/bottom placement of objects.  
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Harmony   The overall fit of object, colors, and composition of your image.  
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proportion   The sizing of all objects is similar to one another.  
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White space   Space without any objects.  
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Repetition   Using the same elements more than once.  
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Pixels   A square of color.  
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Typography   The study of using text in publication  
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Serifs   Short lines at the end of characters  
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Sans-serifs   Rounded characters  
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Kerning   The space between two letters  
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Leading   The space between two lines of text  
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Tracking   The overall space between characters in a line  
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Baseline shift   Lowest point of most letters  
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Font families   Fonts that share common characteristics create a font family. Certain families is fonts should be used in different types of design.  
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Readability   The sharpness and contrast of text that allows easy viewing.  
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Hierarchy   Defined order of important elements.  
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Filters   Tools that allow for unique manipulation of your image.  
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Grids   A set of horizontal and vertical lines that are put together to form a proportional workspace.  
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Rulers   Used to measure size and distance.  
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Sustainable design   A design that will allow use over a long period of time.  
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Project management   The process of planning, implementing, designing, and re-designing a project.  
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Focus group   Group formed to look at one particular problem.  
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Usability   the effectiveness of the design for the customers intended use.  
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Design comps   Snap-shot of images layers at particular point in time. Saved and used to go back to exact settings.  
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Watermark   Light image in the background of images that dentoes ownership.  
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Work flow   the sequencing of work for a group  
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Portfolio   Combination of work that represents your skills.  
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Tri-fold   Brochures that are designed to be folded in thirds, creating 6 columns for information.  
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Gradient maps   Applies the gradient by sing the lightness and darkness values in the images as a map for how the gradient colors are applied.  
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Vanishing point   A point in a perspective drawing to which parallel lines not parallel to the image plane appear to converge.  
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Blending   An effect that makes objects in a design mix into one another. This can be used to transition objects or colors to other.  
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Feathering   Technique that smooths or blurs the edges of a feature.  
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Smoothing   Technique that creates an almost gradient effect on the edges of objects and the background thus smoothing it out.  
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Placeholder text   Generic text that is placed in a document to show where content should be placed and show what effects, if any, will be applied.  
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Sustainable design   Designs that will work over a prolonged period of time. Use objects that wont change quickly. Ex. Holiday themes, Halloween themes, etc.  
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Mastbead   The information printed on each issue of your newsletter stating the title, editor, publisher, ad rates, contact names/numbers/emails, and any other information regarding ownership and/or subscriptions.  
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Continuation lines   Tells the reader page number of where the article is continued.  
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Pull quotes   when you pull a quote from the article and create emphasis on it using graphic elements.  
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Nameplate   Banner on the front of a newsletter that identifies the name and issue of the publication.  
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Bylines   Identifies someone who contributes to an artile  
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End signs   Object signifying the end of an article.  
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Gutter   Space between two facing pages  
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Spread   Side-by-side or facing pages of a book  
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Signature   16 page section of a book, folded and stiched.  
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Flat   Eight page section of a signature.  
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Title page   First page of a book  
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Internal margin   Space between elements on a page  
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Ladder   Page by page plan for the yearbook.  
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