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Adobe Vocab

Adobe Certification Vocabulary

Framing Technique of drawing attention to the subject of your image by blocking other parts of the image with something in the scene or using elements in the photo to draw attention to the focus.
Angle of view Angle form which a photo is taken
Rule of thirds Dividing the frame into 9 squares and strategically placing objects on one of the four points.
Close-ups Taking pictures zoomed at the subject
Tone The brightness and contrast (Light and shadow)
Sharpness The focus of your picture
Balance The image is settled, or the image is well organized by having elements framed correctly.
High dynamic range imaging (HDR) Set of techniques that allow a greater dynamic range between the lightest and darkest areas
Logo Picture that identifies others with a specific company
Color wheel A circle with different colored sectors to show the relationship between colors.
Hue Color or shade of a color
Saturation Amount of color present, the vividness of a color
Chroma Intensity of a distinctive hue; saturation of a color.
Tint Shade of a color
tone Amount of lightness and darkness present in an image
Shade Creating areas void of color
Brightness Level of light
RGB Color scheme used for digital images, colors made by combining red, green, and blue.
CMYK Color scheme used for printed images, colors made by combining cyan, magenta, yellow, and black.
Color gamut Refers to a subset of colors used ro represent a certain subject. A swatch including different tones and tints of the hues.
Color profiles Computer generated information about the printing specification which is used to set up the printing press prior to printing. In digital printing the printer will do it automatically.
Color management Selecting the appropriate color scheme and staying in the gamut of those colors.
File format Defines the type of images and compression
Resolution The amount of pixels present
Optimize Careful balance of resolution, color, and size that produces good images
Review Act of proofing your work
Redesign Re-working areas that need it
Vector Pixels determined by algorithims
Bitmap Pixels are stored in a grid. there is NO compression, good for print.
Raster Pixels are stored in a grid. Most types are compressed.
Proximity Group related items together. ove them physically close to each-other so the related items are seen as the cohesive group rather than a bunch of unrelated bits.
Grouping Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements.
Balance Arranging pictures and text on the page in a way that ensures that the page contains equally distributed elements.
Alighment Defines left/right/top/bottom placement of objects.
Harmony The overall fit of object, colors, and composition of your image.
proportion The sizing of all objects is similar to one another.
White space Space without any objects.
Repetition Using the same elements more than once.
Pixels A square of color.
Typography The study of using text in publication
Serifs Short lines at the end of characters
Sans-serifs Rounded characters
Kerning The space between two letters
Leading The space between two lines of text
Tracking The overall space between characters in a line
Baseline shift Lowest point of most letters
Font families Fonts that share common characteristics create a font family. Certain families is fonts should be used in different types of design.
Readability The sharpness and contrast of text that allows easy viewing.
Hierarchy Defined order of important elements.
Filters Tools that allow for unique manipulation of your image.
Grids A set of horizontal and vertical lines that are put together to form a proportional workspace.
Rulers Used to measure size and distance.
Sustainable design A design that will allow use over a long period of time.
Project management The process of planning, implementing, designing, and re-designing a project.
Focus group Group formed to look at one particular problem.
Usability the effectiveness of the design for the customers intended use.
Design comps Snap-shot of images layers at particular point in time. Saved and used to go back to exact settings.
Watermark Light image in the background of images that dentoes ownership.
Work flow the sequencing of work for a group
Portfolio Combination of work that represents your skills.
Tri-fold Brochures that are designed to be folded in thirds, creating 6 columns for information.
Gradient maps Applies the gradient by sing the lightness and darkness values in the images as a map for how the gradient colors are applied.
Vanishing point A point in a perspective drawing to which parallel lines not parallel to the image plane appear to converge.
Blending An effect that makes objects in a design mix into one another. This can be used to transition objects or colors to other.
Feathering Technique that smooths or blurs the edges of a feature.
Smoothing Technique that creates an almost gradient effect on the edges of objects and the background thus smoothing it out.
Placeholder text Generic text that is placed in a document to show where content should be placed and show what effects, if any, will be applied.
Sustainable design Designs that will work over a prolonged period of time. Use objects that wont change quickly. Ex. Holiday themes, Halloween themes, etc.
Mastbead The information printed on each issue of your newsletter stating the title, editor, publisher, ad rates, contact names/numbers/emails, and any other information regarding ownership and/or subscriptions.
Continuation lines Tells the reader page number of where the article is continued.
Pull quotes when you pull a quote from the article and create emphasis on it using graphic elements.
Nameplate Banner on the front of a newsletter that identifies the name and issue of the publication.
Bylines Identifies someone who contributes to an artile
End signs Object signifying the end of an article.
Gutter Space between two facing pages
Spread Side-by-side or facing pages of a book
Signature 16 page section of a book, folded and stiched.
Flat Eight page section of a signature.
Title page First page of a book
Internal margin Space between elements on a page
Ladder Page by page plan for the yearbook.
Created by: flapfive
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