Question | Answer |
demographics | the study of groups of people. specifically, the practice of gathering statistcal data by studying populations based on characteristics such as age, income, and education |
brand | a concept or collection of symbols associated wwith a product, service or person |
spider | an engine that sniffs the server to match up your keywords. |
electronic commerce (e-commerce) | the intergration of communications data management and sercurity capabnilitis to allow organizations and consumers to exchange info related to the sale of good and services |
business-to-consumer (B2C) | an e-commerce model in which web-based business sells products and/or services to consumers or end users |
business-to-business (B2B) | an e-commerce model in which web-based business sells products and/or services to other business |
consumer-to-consumer (C2C) | an e-commerce model in which indivudal consumers sells products and/or services to other consumers |
search engine optimization (SEO) | the process of improving the colume and quiality of traffic to a web site by structruing content to improve search engine ranking. a specific activity of internet marketing |
pay per click (PPC) | an internet marketing technique that enables you to list your site high in search engine rankings by advertising on keywords that describe your product or service |
web analytics | the practice of collecting data and studying user bhavior in an attempt to increase marker share and sales |
3-D secure | an XML-bases protocol used by credit card companies to add security to online credit and debit card transactions |
secure sockets layer (SSL) | a protocol that provide authenticatin and encryption, used by most servers for secure exchanges over the internet. superseded by transport layer sercuiry (TLS) |
transport layer security (TLS) | a protocl based on SSL 3.0 that provides authentication and encryption usdd by most servers for secure exchanged over the internet |
request for comments (RFC) | a document published by the IETF that details info about standarized protocols and those in carious deveolpment |