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DC I Unit 3

Arkansas Digital Communications I Unit 3

Accordian fold a zig zag fold with at least two parallel folds that go in opposite directions; also known as zig zag
Additive color a color that becomes white when all colors have been added; RGB is an example
Alignment the placement of text or graphics on a line (right, left, center, or justified
Asymmetrical balance the type of balance when both sides of the central axis are not identical, yet appear to have the same visual weight
Balance use of elements so they counter each other; creates a product that is in harmony
Binding the joing of pages with either wire, glue or other means
Bond standard type of paper used in copiers and printers
Card Stock a heavy weight of paper; typically used for business cards, greeting cards, post cards, etc.
Consistency maintaining the same layout and style throughout the publication; i.e. fonts, colors, spacing, graphic elements, etc.
Contrast the differences in values, colors, textures, shapes, and other elements within a presentation
Flow the visual path created by the arrangements of elements
Focal point the visually dominant elements in a presentation; the center of interest
Gatefold folding the sides in toward the middle of the page
Half fold dividing the page in half; often called a booklet fold
Layout the arrangement of all key parts of a publication without including specific content
Legal a standard American paper size that is 8.5 x 14 inches
Letter a standard American paper size that is 8.5 x 11
Line as a design element, lines can be used to divide or unite elements on a page, denote direction of movement, or anchor objects on a page
Mass the physical or visual size of a publication or an object in the publication
Mock layout rough draft of the finished publication that shows the major elements of the publication
Newsprint a type of paper that is low quality and inexpensive
Optical center the optical center is slightly to the right of and above the actual center of a page
Paper weight the actual weight in pounds of 500 full sheets of paper regardless of the basic size or grade of paper; paper sizes vary based on the type of paper; also known as ream weight
Perfect binding to bind pages together with glue to create a book
Ream a package of 500 sheets of paper
Repetition the use of the same visual effects of a number of times in the same project; the consistent repetition of graphic elements works to create visual unity
Row one of two or more horizontal sections of typed lines lying above or below each other on a page and seperated by a rule or a blank space
Saddle stitch a type of binding that staples down the middle of folded pages; frequently used to assemble booklets
Shape a design element that includes geometric, natural, or abstract shapes
Space the distance or area between or around things; separates or unifies; highlights, and gives the eye a visual rest
Spiral binding a type of binding that secures pages by using metal combs or plastic combs that fit ont holes punched along the edge of the pages; allows the publication to lay flat when opened
Style a named group of character and paragraph format that can be applied to text
Subtractive color color that becomes white when all colors have been removed or subtracted; CMYK colors are called subtractive colors
Symmetrical balance type of balance that occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
Table of contents a listing of the major entries in a publication
Tabloid a standard American paper size that is 11 x 17 inches; sometimes referred to as ledger paper
Target audience a specific group of people for which you design your documents; can be categorized by age, gender, income
Texture the surface quality of a shape; ie. rough, smooth, soft, hard, glossy, etc
Thumbnail sketch a small sketch that shows only the large elements of the page
Time Frame the amount of time given to comlete a document or project
Trifold two parrallel folds resulting in three panels on each side of the paper; also known as brochure fold
Value the measure of lightness and darkness in color
White space areas on a page with no text or graphics; designed to provide a visual break and to give other elements on the page a greater impact; also known as negative space
Z pattern the visual path that draws the eye from the top left to the top right down to the bottom left and then to bottom right
Created by: mcewenj