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AR Marketing Unit 9
Promotion--Advertising, Public Relations, Sales Promotion
| Question | Answer |
|---|---|
| Advertising | paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor |
| Advertising media | means or instruments used to convey advertising messages |
| Broadcast media | radio and television are both examples |
| Copy | the selling message of a written advertisement |
| Coupons | certificates that entitle customers to cash discounts on goods or services |
| Headline | a phrase or sentence that attracts the reader's attention to a particular product or service |
| Incentives | a type of sales promotion in which higher priced products are earned and given away through contests, sweepstakes, and rebates |
| Illustration | a photograph, drawing, or other graphic elements used in an advertisement |
| Media | the agencies, means, or instruments used to convey messages |
| Online/Internet media | advertisements placed on web pages, including banners, skyscrapers, buttons linked to full-page ads, pop-ups, short video clips, and rich media |
| Print media | newspapers, magazines, direct-mail pieces, signs, and billboards are all examples |
| Product placement | a type of sales promotion that involves using a brand name product in a movie or television show |
| Public relations | refers to any activity designed to create goodwill toward a business |
| Publicity | special kind of public relations, that involves placing positive information about a business, its products, or policies in the media |
| Sales promotion | all marketing activities, other than personal selling, advertising, and publicity that are used to stimulate consumer purchasing and sales effectiveness |
| Signature | a distinctive identification symbol for a business |
| Slogan | a catchy phrase or words that identify a product or company |
| Specialty media | inexpensive useful items with an advertiser’s name printed on them are called |
| Press release | announcement of an event, performance or other newsworthy item issued to the press (media) |
| Press kit | prepackaged set of promotional materials of a person, company, or organization distributed to the media |
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grizzlybusiness
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