Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

D174 Module 1

Marketing

TermDefinition
Marketing Management The leading and managing of the facets of marketing to improve individual, unit, and organizational performance.
Marketing's stakeholders Any person or entity inside or outside a firm with whom marketing interacts, impacts, and is impacted by.
Societal marketing The concept that, at the broadest level, members of society at large can be viewed as a stakeholder for marketing.
Sustainability The practicing of business that meets humanity’s needs without harming future generations.
Value A ratio of the bundle of benefits a customer receives from an offering compared to the costs incurred by the customer in acquiring that bundle of benefits.
Exchange The giving up of something of value for something desired.
Production orientation The maximization of production capacity through improvements in products and production activities without much regard for what is going on in the marketplace.
Sales Orientation The increase of sales and consequently production capacity utilization by having salespeople “push” product into the hands of customers.
Marketing concept Business philosophy that emphasizes an organization-wide customer orientation with the objective of achieving long-run profits.
Marketing mix (4P's of marketing) Product, price, place, and promotion—the fundamental elements that comprise the marketer’s tool kit that can be developed in unique combinations to set the product or brand apart from the competition.
Customer-centric Placing the customer at the core of the enterprise and focusing on investments in customers over the long term.
Differentiation Communicating and delivering value in different ways to different customer groups.
Market orientation The implementation of the marketing concept, based on an understanding of customers and competitors.
Customer orientation Placing the customer at the core of all aspects of the enterprise.
Relationship orientation Investing in keeping and cultivating profitable current customers instead of constantly having to invest in gaining new ones.
one-to-one marketing Directing energy and resources into establishing a learning relationship with each customer and connecting that knowledge with the firm’s production and service capabilities to fulfill that customer’s needs in as customary a manner as possible.
mass customization Combining flexible manufacturing with flexible marketing to greatly enhance customer choice.
Marketing The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Strategic marketing The long-term, firm-level commitment to investing in marketing—supported at the highest organization level—for the purpose of enhancing organizational performance.
Marketing (Big M) The dimension of marketing that focuses on external forces that affect the organization and serves as the driver of business strategy.
marketing (little m) The dimension of marketing that focuses on the functional or operational level of the organization.
tactical marketing Marketing activities that take place at the functional or operational level of a firm.
marketing metrics Tools and processes designed to identify, track, evaluate, and provide key benchmarks for improvement of marketing activities.
Created by: mkale
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards