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CH1

Chapter 1

QuestionAnswer
Anything that is available to people to buy Product
Things needed in life to survive Absolute needs
Lack of basic satisfiers in life Needs
Acquired, social and cultural needs Relative needs
To satisfy lifestyle Wants
Amount a particular product is available to people Demand
Feelings towards products that customer feels Satisfaction
Giving up something value of for something else Exchange
Created by: rizalredzuan
Popular Marketing sets

 

 



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