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MKTG FINAL formula
Question | Answer |
---|---|
sales | price x quantity |
price | (benefits - cost) / $ |
value | benefit - cost or benefit/price |
profit | revenue - costs |
total costs | fixed costs + variable costs |
cost plus pricing | selling price / (1 - % markup) |
Gross Margin | selling price - cost of good sold (CGS) |
markup | Price x (1 + Decimal Markup) |
margin as a percentage of cost | cost/ (markup x 100) |
margin as a percentage of selling price | markup / selling price |
markup 2 | (Selling Price – Purchase Price)/ Purchase Price |
margin | (Selling Price – Purchase Price)/ Selling Price |
contribution per unit | Selling Price – Variable Cost |
profit margin | product contribution per unit / selling price |
break even volume | Fixed Cost / (Price – Variable Cost) |
profit | (merchandise sold x margin) - expenses |