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Typography Exam

Question Answer
Petroglyphs
Ideographs idea/concept/abstract
petrographs literal interpretation
beautiful marks meaningless petroglyph
When did visual communication begin to evolve? In ancient Sumeria starting around 3400 b.c.
Describe the earliest form of writing. Created by the Sumerians called Cuniform writing.
Cuniform writing Type of Rebus writing that was done by the Sumarians, Cretans, and Egyptians (hyroglyphs)
hieroglyphics contained • over 700 hieroglyphs • 100+ were pictographs • The remainder were phonograms (Rebus)
stylus By 2500, a wedge-shaped tool used by the Sumerians.
majuscules uppercase letters
minuscules lowercase letters
Blackletter date 1450+
Oldstyle date 1490+
transitional date mid 1700s
modern date late 1700 to early 1800+
Egyptian date early 1800s
san serif date by mid 1800s
types of sanserif typefaces old style: optima transitional: helvetica geometric avante guard
oblique slanted roman type, san serif
italic slanted,serif
script/cursive handwriting
em dash longer dash, used with or without a space on each side
en dash used without a space on each side; half of em dash
hyphen smaller than en dash
leading spacing between lines
kerning spacing between individual letters
tracking spacing between groups of letters
Created by: costa1kb