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Typography Exam
Question | Answer |
---|---|
Petroglyphs | |
Ideographs | idea/concept/abstract |
petrographs | literal interpretation |
beautiful marks | meaningless petroglyph |
When did visual communication begin to evolve? | In ancient Sumeria starting around 3400 b.c. |
Describe the earliest form of writing. | Created by the Sumerians called Cuniform writing. |
Cuniform writing | Type of Rebus writing that was done by the Sumarians, Cretans, and Egyptians (hyroglyphs) |
hieroglyphics | contained • over 700 hieroglyphs • 100+ were pictographs • The remainder were phonograms (Rebus) |
stylus | By 2500, a wedge-shaped tool used by the Sumerians. |
majuscules | uppercase letters |
minuscules | lowercase letters |
Blackletter date | 1450+ |
Oldstyle date | 1490+ |
transitional date | mid 1700s |
modern date | late 1700 to early 1800+ |
Egyptian date | early 1800s |
san serif date | by mid 1800s |
types of sanserif typefaces | old style: optima transitional: helvetica geometric avante guard |
oblique | slanted roman type, san serif |
italic | slanted,serif |
script/cursive | handwriting |
em dash | longer dash, used with or without a space on each side |
en dash | used without a space on each side; half of em dash |
hyphen | smaller than en dash |
leading | spacing between lines |
kerning | spacing between individual letters |
tracking | spacing between groups of letters |