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Typography Exam
| Question | Answer |
|---|---|
| Petroglyphs | |
| Ideographs | idea/concept/abstract |
| petrographs | literal interpretation |
| beautiful marks | meaningless petroglyph |
| When did visual communication begin to evolve? | In ancient Sumeria starting around 3400 b.c. |
| Describe the earliest form of writing. | Created by the Sumerians called Cuniform writing. |
| Cuniform writing | Type of Rebus writing that was done by the Sumarians, Cretans, and Egyptians (hyroglyphs) |
| hieroglyphics | contained • over 700 hieroglyphs • 100+ were pictographs • The remainder were phonograms (Rebus) |
| stylus | By 2500, a wedge-shaped tool used by the Sumerians. |
| majuscules | uppercase letters |
| minuscules | lowercase letters |
| Blackletter date | 1450+ |
| Oldstyle date | 1490+ |
| transitional date | mid 1700s |
| modern date | late 1700 to early 1800+ |
| Egyptian date | early 1800s |
| san serif date | by mid 1800s |
| types of sanserif typefaces | old style: optima transitional: helvetica geometric avante guard |
| oblique | slanted roman type, san serif |
| italic | slanted,serif |
| script/cursive | handwriting |
| em dash | longer dash, used with or without a space on each side |
| en dash | used without a space on each side; half of em dash |
| hyphen | smaller than en dash |
| leading | spacing between lines |
| kerning | spacing between individual letters |
| tracking | spacing between groups of letters |