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1.02 MAWD

understand digital communication products

TermDefinition
Template A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and present margins.
The grid system organizing content on a page, using any combination of margins, guides, rows and columns.
Types of guidelines Non-printing lines used to assist the developer in placing objects.
Margin guides Non- printing lines that indicate the space between the edge of the page and the documents contents.
Column guides Non- printing lines that control the flow of the text within columns.
Gutter Space between columns
Ruler guides Non- printing lines used to precisely align objects.
Page size Varies according to publication or digital device.
Master Page Includes items and formats common to every page; used to maintain layout consistency.
Prototype An example of how the final document should appear; often used to show clients in the early stages of design.
Business Card Small card printed with one's name, professional occupation, company position, business address, and other contact information.
Letterhead A printed heading on stationery stating a person's or organization's name and address.
Flyer A one page document posted for public viewing; can be used to advertise a one-time event or for informational purposes.
Brochure Informational pamphlet usually folded into sections.
Newsletter A bulletin issued periodically to the members of a society, business, or organizations; usually outlines news and current events.
Advertisment A notice or announcement in a public medium promoting a product, service, or event.
Magazine Layout The arrangement of graphics and copy in a magazine.
Infographic Graphical representation of information or data intended to present complex information quickly and clearly.
Graphics Used to convey meaning and add appeal.
Bleed A print effect in which layout, type, or pictures extend beyond the margin to the physical of the page.
Caption Used to identify an illustration or graphic.
Dropped Cap An enlarged character at the beginning of a paragraph used to grab the reader's attention.
Pull-quote A small section of text "pulled out and quoted" in a larger font size; used to draw attention.
Sidebar A smaller self- contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text.
End Mark A symbol, such as a wingding, that indicates the end of an article.
Nameplate Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto.
Main Heading Title of the article, usually set in a larger font.
Subheadings Subtitles, usually set in a smaller font than the title; can be used to break up body copy.
Byline Name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article.
Kicker Words positioned above a headline, usually as a lead- in or teaser.
Deck Placed between a headline and an article to provide a segue between the headline and the body of the article.
Running headlines and footers headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader.
Body The bulk of text in the publication, such as articles and news items.
Jumpline Line at the end of a continuing article that tells readers which page to refer to for the rest of the article.
Created by: hardysh1