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1.02 MAWD
understand digital communication products
| Term | Definition |
|---|---|
| Template | A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and present margins. |
| The grid system | organizing content on a page, using any combination of margins, guides, rows and columns. |
| Types of guidelines | Non-printing lines used to assist the developer in placing objects. |
| Margin guides | Non- printing lines that indicate the space between the edge of the page and the documents contents. |
| Column guides | Non- printing lines that control the flow of the text within columns. |
| Gutter | Space between columns |
| Ruler guides | Non- printing lines used to precisely align objects. |
| Page size | Varies according to publication or digital device. |
| Master Page | Includes items and formats common to every page; used to maintain layout consistency. |
| Prototype | An example of how the final document should appear; often used to show clients in the early stages of design. |
| Business Card | Small card printed with one's name, professional occupation, company position, business address, and other contact information. |
| Letterhead | A printed heading on stationery stating a person's or organization's name and address. |
| Flyer | A one page document posted for public viewing; can be used to advertise a one-time event or for informational purposes. |
| Brochure | Informational pamphlet usually folded into sections. |
| Newsletter | A bulletin issued periodically to the members of a society, business, or organizations; usually outlines news and current events. |
| Advertisment | A notice or announcement in a public medium promoting a product, service, or event. |
| Magazine Layout | The arrangement of graphics and copy in a magazine. |
| Infographic | Graphical representation of information or data intended to present complex information quickly and clearly. |
| Graphics | Used to convey meaning and add appeal. |
| Bleed | A print effect in which layout, type, or pictures extend beyond the margin to the physical of the page. |
| Caption | Used to identify an illustration or graphic. |
| Dropped Cap | An enlarged character at the beginning of a paragraph used to grab the reader's attention. |
| Pull-quote | A small section of text "pulled out and quoted" in a larger font size; used to draw attention. |
| Sidebar | A smaller self- contained story alongside a larger story which may or may not be related; usually boxed with its own headline and set off from the main text. |
| End Mark | A symbol, such as a wingding, that indicates the end of an article. |
| Nameplate | Banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and/or motto. |
| Main Heading | Title of the article, usually set in a larger font. |
| Subheadings | Subtitles, usually set in a smaller font than the title; can be used to break up body copy. |
| Byline | Name of author or contributor of photo or article, usually placed just below the headline or photo or at the beginning or end of the article. |
| Kicker | Words positioned above a headline, usually as a lead- in or teaser. |
| Deck | Placed between a headline and an article to provide a segue between the headline and the body of the article. |
| Running headlines and footers | headers and footers used to indicate dates, page numbers, and/or running titles; help guide the reader. |
| Body | The bulk of text in the publication, such as articles and news items. |
| Jumpline | Line at the end of a continuing article that tells readers which page to refer to for the rest of the article. |
Created by:
hardysh1
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