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IS 300 - Chapter 4
Midterm
| Question | Answer |
|---|---|
| database systems minimize | data redundancy, data isolation, data inconsistency |
| data systems maximize | data security, data integrity, data independence |
| data hierarchy | bit, byte, field, record, file, database |
| data model | diagram that represents the entities in the database and their relationships |
| entity-relationship marketing | entities, attributes, and relationships |
| database management system | provide users with tools to add, delete, access, and analyze data |
| relational database model | based on concept of two-dimensional tables |
| normalization | method for analyzing and reducing a relational database to its most streamlined form |
| data warehouse | repository of historical data organized by business dimension or subject to support decision making |
| data mart | small data warehouse, designed for the end-user needs in a SBU or department |
| knowledge management | process that helps organizations manipulate important knowledge that is part of organization's memory |
| explicit knowledge | above the waterline; objective, rational, technical knowledge |
| tacit knowledge | below the waterline; cumulative store of subjective or experiential learning |
| knowledge management system cycle | create, capture, refine, store, manage, disseminate |