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TTR Mktg (4.02-03)
| Question | Answer |
|---|---|
| Combination of advertising, sales promotion, personal selling, merchandising & public relations is known as: | The Promotional Mix |
| The most evident element of the promotional mix is: | Advertising |
| A hotel support area, such as the "Hotel Accounting Department" is known as a: | Back Of The House Area |
| B.O.T.H. stands for: | Back of the House |
| F.O.T.H. stands for: | Front of the House |
| The most economical accomidation for a 2 month hotel stay is considered to be a _________ stay: | Extended |
| Hotel stays that feel MOST like home: | Bed and Breakfast |
| Senior Citizens get membership through this organization, that also gives them hotel discounts: | AARP |
| A lodging property with beautiful scenery, ammenities & recreational activities is a: | Resort |
| The amount of enclosed space on a ship | GRT |
| The amount of space on a ship (per passenger): | Space Ratio |
| This deck consists of the most expensive cabins on the cruise ship | Upper |
| A Walt Disney Cruise represents which category of passengers: 1.Relaxing 2.Family 3.Gambling | Family |
| A cruise market designed for familes that have an income over $80,000: | Luxury |
| Families that have an income of $40,000 - $59,000 represent what market? | Middle |
| The point (destination) of departure and return is the ____________ point: | Embarkation |
Created by:
LRHS-TTR
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