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Ch20: Marketing

Chapter 20: Print Advertisements

QuestionAnswer
group of advertisements, commercials, & related promotional material & activities designed to meet specific goals of a company advertising campaign
independent businesses that specialize in developing ad campaigns advertising agencies
phrase that attracts the readers' attention to a product headline
the selling message of a written advertisement copy
photo, drawing, or other graphic elements in an ad illustration
images, stock drawings, photographs clip art
logotype (logo); distinctive id symbol for a business signature
catchy phrase or words that identify a product or company slogan
sketch that shows the general arrangement and appearance of the finished ad ad layout
shows exactly how an ad will appear in print advertising proof
Created by: kweenbee30
Popular Marketing sets

 

 



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