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| Question | Answer |
|---|---|
| what is the purpose of a mission statement | to establish a standard of employee expectations |
| what makes a clear well defined mission statement | it defines the purpose of business, its reason for existing, the characteristic of the company which sets it apart, what business the company is in, and expresses corporate values and culture of the business. |
| what is the purpose of a vision statement | to serve as a management tool for giving the organization a sense of direction, it conveys a company's strategic path |
| what are the key components of a well written mission statement | identifies the company's key market, its contribution to the market, and what makes them distinctive |
| why is it important for companies to communicate their mission | because it provides inspiration, calls for the best in one way or another, induces appropriate changes in attitude, thinking, and behavior of employees, and is repeated over and over in a challenging, convincing factor. |
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sbtest17
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