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Marketing Essentials

Chapter 26

QuestionAnswer
markup pricing resellers add a dollar value amount to their cost to arrive at a price
cost-plus pricing all costs and expenses are calculated, and then the desired profit is added to arrive at a price
one-price policy all customers are charged the same prices
flexible-price policy customers pay different prices for the same type or amount of merchandise
skimming pricing pricing policy that sets a very high price for a new product
penetration pricing the price for a new product is set very low
product mix pricing strategies adjusting prices to maximize the profitability for a group of products rater than on just one item
price lining special pricing technique that sets a limited number of prices for specific groups or lines of merchandise.
bundle pricing a company offers several complementary products in a package that is sold at a single price that is lower than the cost of buying each item separately.
Created by: shearmol
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