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Review-PPT

QuestionAnswer
Distribution focuses on which two utilities? Time Place
Merchant Wholesalers independently owned business that takes title to the merchandise it handles
Brokers/Agents don't take title to goods, and perform few functions
Manufacturers' Sales Branch wholesaling by sellers or buyers themselves rather than through independent wholesalers
Logistics Systems Warehousing, Inventory, Transportation, Costs, Order Processing
Characteristics of a Good Mission Statement motivating, market oriented, realistic, specific, fit market environment, distinctive competencies
Good Mission Statements: Limited number of goals stress major policies and values define competitive scopes be uplifting
Organizational Objectives (Strategic) Profit Growth Employee Welfare
Marketing Objectives (Strategic) Sales Revenue Market Share Customer Satisfaction
BCG Portfolio Strategies Grow, Maintain, Harvest, Divest
Created by: bbyjx3
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