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Final Exam

QuestionAnswer
Companies seek to develop a sustainable competitive advantage that can be maintained over a long period of time and: is difficult for competitors to copy.
Which of the following is NOT one of the four over arching strategies to create and deliver value and to develop sustainable competitive advantages? Planning excellence
Product excellence occurs through? Branding and positioning
When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged? planning
Created by: duncanjp1
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