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Final Exam
Question | Answer |
---|---|
Companies seek to develop a sustainable competitive advantage that can be maintained over a long period of time and: | is difficult for competitors to copy. |
Which of the following is NOT one of the four over arching strategies to create and deliver value and to develop sustainable competitive advantages? | Planning excellence |
Product excellence occurs through? | Branding and positioning |
When conducting a SWOT analysis, in what phase of the strategic marketing process is an organization presently engaged? | planning |