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Marketing Vocab

World of Marketing Vocabulary Words

QuestionAnswer
The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing
Tangible items that have monetary value and satisfy one's needs and wants Goods
Intangible items that have monetary value and satisfy your needs and wants Services
The idea that a business should strive to satisfy customers' needs and wants while generating a profit for the business Marketing Concept
These functions define all the aspects that are part of the practice of marketing Marketing Functions
The four basic marketing strategies called the four P's: product, place, price, and promotion Marketing Mix
The value in money or its equivalent placed on a good or service Price
Decisions about advertising, personal selling, sales promotion, and public relations used to attract customers Promotion
Getting the product to customers at a certain location Place
Part of the marketing mix, the decisions that effect this item are based on how best to meet the target market’s needs Product
Created by: mrsmarkovic
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