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Sekundärforschung

Spezielle Wirtschaftslehre - Sekundärforschung

QuestionAnswer
Wie wird Sekundärforschung betrieben? Aus bereits vorhandenem Zahlenmaterial werden Erkenntnisse über Marktanalyse, Marktbeobachtung und Marktprognose gewonnen.
Mit welchen zwei Quellen kann man Sekundärforschung betreiben? Mit innerbetrieblichen Quellen und ausserbetrieblichen Quellen.
Nenne Beispiele zu innerbetrieblichen Quellen bei der Sekundärforschung. Buchhaltung, Absatzstatistiken, Schriftwechsel mit Kunden, Verkaufsberichte der Reisenden und der Absatzvermittler, Gespräche mit Mitarbeitern aus dem Vertrieb.
Nenne Beispiele zu ausserbetrieblichen Quellen bei der Sekundärforschung. nternetrecherchen, Konkurenzveröffentlichungen, Fachzeitschriften.
Created by: alecli11
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