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Marktprognose

Spezielle Wirtschaftslehre - Marktprognose

QuestionAnswer
Was für Aussagen machen Absatzprognosen? Sie machen Aussagen über die Nachrrageentwicklung der Produkte, über voraussichtliche Entwicklung des Konkurrenzverhaltens und über die zu erwartenden Neuerungen und Erfindungen.
Welche Hilfsmittel gibt es bei der Marktprognose bzw. Absatzprognose? Expertenbefragung, Absatzhelferberichte, Trendextrapolation, Querschnittsanalysen.
Was unterstellt die Trendextrapolation? Sie unterstellt, dass eine in der Vergangenheit begonenne Entwicklung sich nach einer mathematischen Genauigkeit auch in der zukunft so fortsetzt.
Was ist eine Querschnittsanalyse? Eine statistische Untersuchung, die auf Querschnittdaten beruht.
Was bedeutet Trendextrapolation? Analyse von gegenwärtigen Entwicklungen mit dem Ziel, dabei eine mathematische, festlegbare Entwicklung festzustellen (z.B. Bevölkerungsentwicklung) und diesen Trend in die Zukunft (durch bestimmte Maßnahmen) zu verlängern.
Created by: alecli11
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