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Marketing301 T1

test 1

QuestionAnswer
Largest Brand in the World right now is _____. Coca-Cola
Job of marketers is to ____ ____. manipulate reality
_______-an organizational function and a set of processes for creating, capturing, and devlivering value to customers and for managing customers. marketing
Who is the main focal point for the marketers? customer
What are the 4 p's? (value of a company0 product, price, place, promotion
What are the 4 steps in the marketing plan/ Business Mission and Objectives, Situational Analysis (SWOT), Identify Oppurtunities (STP), Implement Marketing Mix (4 ps)
Why is diversification so risky? new product= new market
_____ ______= existing market mix/customers Market penetration
What are the 5 Steps in Scenario planning? Assess the current situation, assess what could impact the company, identify different scenarios, apply the marketing mix to the different scenario, assess profit of each scenario
What association monitors/deals with ethics in business? American Marketing Association of Ethics
In marketing what are the immediate environmental factors? consumers, company, competition, partners
What is the easiest way to segment? Demographics
Created by: megrosec
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