Save
Upgrade to remove ads
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Unit 06 vocab

QuestionAnswer
Advertising A non-personal promotional message paid for by an identified sponsor utilizing media such as television, radio, magazines, newspapers, billboards, and direct mail.
Dividing markets by identifying common responses to products and product features. Behavioral segmentation:
Demographic segmentation: Dividing markets by characteristics people have in common.
Dividing markets by where customers are located. Geographic segmentation
Market The group of potential customers who have similar needs and wants, sufficient buying power, and the willingness to give up a portion of that buying power in order to buy a product or service.
Marketing: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. (American Management Association definition)
Marketing concept The philosophy that achieving organizational goals depends on determining the needs and wants of target markets and delivering the desired products/services more effectively and efficiently than competitors do.
Marketing Mix The combination of the four strategies for product/service, price, place and promotion – the 4 Ps of marketing.
Market position The perceived standing of a business or a product in the minds of its customers as compared to the competition.
Market potential The total amount of revenue that can potentially be generated in a specific industry or market.
The total amount of revenue that can potentially be generated in a specific industry or market. Market potential
Market segmentation Dividing the total market into smaller, well-defined groups with similar wants and needs and similar key characteristics.
Market share The percentage of the total sales revenue captured by a firm within a market or industry
Personal selling Communication between a salesperson and a customer (or customers) intended to influence the customer’s buying decision.
Psychographic segmentation Dividing markets by identifying common interests, attitudes, values, lifestyle, or personality traits among the individuals that constitute that market.
Activities designed to create a favorable image for the business, its products, or its policies. Public relations
Information about a business or its products distributed through various media at no cost to the business and often not controlled by the business. Publicity
Sales promotion All promotional activities other than advertising, personal selling, publicity, and public relations designed to stimulate sales and sales effectiveness.
: The group or groups of potential customers who have been identified as those most likely to patronize the business and/or buy the product. Target market
Target marketing Identifying market segments with the greatest potential for sales and focusing marketing decisions on satisfying the individuals that make up these segments.
Assurance by the seller that the product is as it is represented to be or that it will be as it is promised to be. Warranty
Created by: D.Smith
Popular Business sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards