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POB 3.01
| Question | Answer |
|---|---|
| Businesses are involved in the process of origin, pricing, promotion, and distribution of products and services | marketing process |
| involved with designing, developing, maintaining, improving, and obtaining products and services in order to meet the needs of customers. | Product/service management |
| involves using the best ways for customers to locate, obtain, and use the products and services of a business. | Distribution (Place) |
| Selling involves communicating directly with potential customers in order to determine and satisfy their needs and wants. | Selling |
| involves obtaining, managing, and using information about products and services, customers, and competitors to improve business decision-making and the performance of marketing activities | Marketing-information management |
| involves budgeting for marketing activities, securing necessary funds for operations, and providing financial assistance to customers. | Financing |
| involves determining and communicating the value of products and services. | Pricing |
| involves communicating information such as features and prices about products and services to potential customers. | Promotion |