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4.02 marketing
notes
Question | Answer |
---|---|
approach | first encounter with a customer |
3 kinds of approach | service, greeting, and merchandise |
service approach | may I help you? |
greeting approach | establish convorsation "good morning" |
merchandise approach | "let me show you....." |
sales approaches in SEM | 1. Telemarketing 2. mail 3. personal selling |
determine the needs of you customer | observe, listen, question |
methods for handling objections | 1.which close 2.standing room only close 3.direct close 4.service close |
which close | which one do you want |
direct close | can I ring you up |
service close | services that overcome obstacles |
suggestion marketing | would you like a coake with that hotdog |