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4.02 marketing

notes

QuestionAnswer
approach first encounter with a customer
3 kinds of approach service, greeting, and merchandise
service approach may I help you?
greeting approach establish convorsation "good morning"
merchandise approach "let me show you....."
sales approaches in SEM 1. Telemarketing 2. mail 3. personal selling
determine the needs of you customer observe, listen, question
methods for handling objections 1.which close 2.standing room only close 3.direct close 4.service close
which close which one do you want
direct close can I ring you up
service close services that overcome obstacles
suggestion marketing would you like a coake with that hotdog
Popular Marketing sets

 

 



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