click below
click below
Normal Size Small Size show me how
Marketing1.03Vocab
| Question | Answer |
|---|---|
| something that actually exists; reality; truth | Facts |
| an approximate judgment or calculation | Estimates |
| a forecast of something to happen | Predictions |
| a connection, association, or involvement | Relationships |
| data collected from internal sources, external sources or marketing research | Marketing Information |
| A record of customers and the product(s) that they requested, along with records of complaints made by customers | Request and Complaint Reports |
| records why items or orders are cancelled | Lost Sales Reports |
| records of sales people’s meeting or contact with customers | Call Reports |
| reports requiring salespeople to provide details (such as number of calls made, new accounts opened, displays arranged, dealer sales meetings attended and so on) as a measure of their activity in a given period | Activity Reports |