Save
Busy. Please wait.
Log in with Clever
or
show password
Forgot Password?
Don't have an account?  Sign up 
Sign up using Clever
or
Username is available taken
show password


Make sure to remember your password. If you forget it there is no way for StudyStack to send you a reset link. You would need to create a new account. Your email address is only used to allow you to reset your password. See our Privacy Policy and Terms of Service.

Already a StudyStack user? Log In

Reset Password
Enter the associated with your account, and we'll email you a link to reset your password.
focusNode
Didn't know it?
click below
 
Knew it?
click below
Don't Know
Remaining cards (0)
Know
0:00
edit
Embed Code - If you would like this activity on your web page, copy the script below and paste it into your web page.

  Normal Size     Small Size show me how

Mktg 2

Marketing Chap 2 vocab

QuestionAnswer
marketing concept businesses must satisfy customers' needs and wants to make a profit.
customers buy the product.
consumers final user of the product.
market potential customers who have interest in product and money to buy.
target marketing focuses marketing decisions on a very specific group of people you want to reach.
customer profile demographic and other info about the potential customers.
marketing mix four strategies, known as 4 Ps.
market segmentation analyzing the market by specific characteristics in order to create a target market.
demographics describing a population with personal characteristics, such as age, gender, etc.
Baby Boom Generation People born between 1946 and 1964.
Generation X Born between 1965 and 1976.
Generation Y Born between 1977 and 1997.
disposable income money left after taking out taxes.
discretionary income money left after buying food, shelter and clothing.
psychographics studies of consumers based on social and psychological characteristics, viz. attitudes and values.
geographics segmenting the market based on where people live.
Created by: lrowe
Popular Marketing sets

 

 



Voices

Use these flashcards to help memorize information. Look at the large card and try to recall what is on the other side. Then click the card to flip it. If you knew the answer, click the green Know box. Otherwise, click the red Don't know box.

When you've placed seven or more cards in the Don't know box, click "retry" to try those cards again.

If you've accidentally put the card in the wrong box, just click on the card to take it out of the box.

You can also use your keyboard to move the cards as follows:

If you are logged in to your account, this website will remember which cards you know and don't know so that they are in the same box the next time you log in.

When you need a break, try one of the other activities listed below the flashcards like Matching, Snowman, or Hungry Bug. Although it may feel like you're playing a game, your brain is still making more connections with the information to help you out.

To see how well you know the information, try the Quiz or Test activity.

Pass complete!
"Know" box contains:
Time elapsed:
Retries:
restart all cards