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1.02 Bruce
1.02 terms and keywords
| Question | Answer |
|---|---|
| Symbolize honesty, stability, equality and comfort. | Squares and Rectangles |
| Symbolize infinity, security and completeness | Circles |
| Symbolize action or conflict | Triangles |
| the size, space and “heaviness” of an object. | Mass |
| Elements of the design are centered or evenly divided both vertically and horizontally | Symmetrical Balance |
| Off-center alignment created with an odd or mismatched number of elements. | Asymmetrical Balance |
| With radial designs the elements radiate from or swirl around in a circular or spiral path | Radial Balance |
| The use of big and small elements, black and white text, squares and circles | Contrast |
| Grouping elements to demonstrate their relationship to each other | Proximity/Unity |
| Repeat some aspect of the design throughout the entire layout | Repetition/Consistency |
| Negative or space empty of any color | White Space |
| Using imaginary grids to visually divide the page into thirds vertically and/or horizontally and placing most important elements within those thirds | Rule of Thirds |
| the spot the eye first sees when it encounters a page | Optical Center |
| the pattern eye follows when scanning a page | Z-Pattern |
| a color | Hue |
| a hue + black | Shade |
| a hue + white | Tint |
| the amount of hue used | Saturation |
| refers to the lightness or darkness of the hue | Value |