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1.02ElementsOfDesign

ElementsOfDesign

QuestionAnswer
A powerful but simple method of enhancing a publication Lines
Used in logos but can be used in many different ways Shapes
Refers to the size, space, and heaviness of an object Mass
An effect applied to a background or as the fill for an object Texture
Evokes emotion and action and can attract or detract attention Colour
A chart used to show the relationship between colours Colour Wheel
The amount of the hue used Saturation
A colour Hue
A hue + Black Shade
a Huge + white Tint
Refers to the lightness or darkness of the hue Value
1.Arrangement in a straight line, or in correct or appropriate relative positions Alignment
Elements of the design are centered or evenly divided both vertically and horizontally Symmetrical Balance
Off center alignment created with an odd or mismatched number of elements Asymmetrical Balance
Elements radiate from or swirl around in a circular or spiral path Radial Balance
The use of big and small elements, black and white test, squares and circles Contrast
Grouping elements to demonstrate their relationship to each other Proximity/Unity
Repeat some aspect of the design through out the entire layout Repetition/Consistency
Negative or space empty of any colour White space
Using imaginary grids ro visually divide the page into 3rds vertically and/or horizionally and placing most important elements within those 3rds Rules or thirds or Grids
The stop the eye first sees when it encounters a page Optical Center
The pattern the eye follows when scanning a page Z pattern
Created by: BlackVeilBrides
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