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Typography PP

Typography PowerPoint

QuestionAnswer
refers to the style and arrangement or appearance of text Typography
the basic design of a character typeface
attributes or strokes at the tips of the letters serifs
no attributes at the tips of the letters sans serifs
Designed strictly to catch the eye Ornamental or Decorative
Appear to have been written by hand with a calligraphy pen or brush Script
the specific size, weight and style applied to a typeface. font
the different sizes, weights and variations of a typeface font families
Each letter takes up the same amount of space regardless of the letter size Monospaced
The amount of space each character takes up is adjusted to the width of that character Proportional
The vertical spacing between lines of text Leading
Horizontal spacing between pairs of letters Kerning
Horizontal spacing between all of characters in a large block of text Tracking
Created by: brucebright111
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