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Unit 1 Chapter 1 Des

Mr. Shavers Typograhy

QuestionAnswer
What is a Typeface? The basic design of a character
What is the difference between Serif and Sans Serif? Serif has strokes at the tips Sans Serif doesn't
What is designed to catch the eye? Ornamental or Decorative typefaces
What is a font? The specific size, weight and style applied to a typeface
What is a font family? The different sizes, weights and variations of a typeface
What is monospaced typefaces? Where each letter takes up the same amount of space regardless of the letter size.
What is proportional typefaces? The amount of space each character takes up is adjusted to the width of that character
What does desktop publishing involve? Involves using a desktop computer and publishing software to create documents for publication.
What is the target audience? Where publications are created to convey a message to the intended audience
What does typography refer to? The style and arrangement or appearance of text
How does script appear? Appears to have been written by hand with a calligraphy pen or brush and should never be used to key in all caps.
What is Leading? The vertical spacing between lines of text
What is Kerning? Horizontal spacing between pairs of letters
What is tracking? Horizontal spacing between all of characters in a large block of text.
Created by: ebraboy5
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