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Review ch 1
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| Question | Answer |
|---|---|
| sports marketing | application of marketing priciples to sports properties and non sports properties using sports |
| Event Sanction | an official approval by the regulatory body |
| Expenses | the money owed to a supplier or working component of the event |
| Revenue | money or collateral which is coming into the event and has a value for the event |
| profit | what motivates people to plan an event |
| budget | what you have to make a profit |
| cash flow | the coming and going of your money |