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Marketg Info. Mang.

Marketing Informaiton Managment vocabulary

QuestionAnswer
set up, devise, or plan contrive
consumer nondurable a packaged product
a computer file of related information about a specific topic database
sales forecasting an estimate of a product's future sales
marketing data describing people's buying behavior and life-styles customer profile
data facts or information
not leading to a definite result inconclusive
external sources a library, a business publication, or a trade journal
measures the effectiveness of an advertising message Media research
test marketing involves placing a new product in selected areas
can make multiple telephone survey calls automated dialer
product rating board a group of consumers who evaluate new products
rate card a list of the costs of advertising in a newpaper or on a radio or TV station
evaluation of such topics as package design product research
marketing information systems methods and procedures for generating, analysing, and storing data about consumers, sales, and ads.
Created by: randallki
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